DEFINE & REACH YOUR CUSTOMER

Who is your customer? What is the best way to reach them? Learn and apply the four Ps to your business so that you can strategically price and position your product or service after you have clearly defined it and determined how/where you will sell it.

Instructor: PATRICIA PIATOV

Tuesday, September 22, 2020
7:00 PM – 8:30 PM

Chamber Member or Veteran – $25.00
Non- Chamber Member – $30.00

GRANTS & LOANS FOR SMALL BUSINESS

Learn about the different local, regional, state and federal funding avenues for businesses whether impacted by COVID or ready to launch a new concept. Class time will be dedicated to identifying funding programs best suited for workshop attendee projects. Participants will also leave the workshop knowing expectations of lenders, how to prepare for a funding request, and where to look for resources available to assist any business venture.

Instructor: JULIE PACATTE

Thursday, September 24, 2020
7:00 PM – 8:30 PM

Chamber Member or Veteran – $25.00
Non- Chamber Member – $30.00

MARKETING YOUR BUSINESS ONLINE

A company page helps others learn more about your business, brand, products, services, and job opportunities. Learn how to utilize today’s social media links to set up a business profile on such sites as Facebook and LinkedIn.

Instructor: MOHAMED BALIGH

Tuesday, September 29, 2020
7:00 PM – 8:30 PM

Chamber Member or Veteran – $25.00
Non- Chamber Member – $30.00

MARKETING YOUR BUSINESS IN PRINT, RADIO & TV

Good branding will improve your bottom line. In this class Cathleen will discuss logos, type, marketing materials, advertising v. promotion and resources to enhance your brand. Ed will discuss why radio works for small businesses, and how to make your commercial a testimonial. Suzanne will highlight getting desired business results through television, and how to make your marketing campaign an investment in results.

 

Instructor: CATHLEEN BERRY, ED SHERLOCK & SUZANNE GUY

Thursday, October 01, 2020
7:00 PM – 8:30 PM

Chamber Member or Veteran – $25.00
Non- Chamber Member – $30.00

TAX & FINANCE ISSUES

Learn about the preparation of business State & Federal tax returns to maximize tax advantages and benefits. Topics covered will include payroll taxes, unemployment insurance, disability, social security, rent tax, and sales tax and tax advantages of various small business corporation structures.

Instructor: SHERWOOD VEITH, CPA

Tuesday, October 06, 2020
7:00 PM – 8:30 PM

Chamber Member or Veteran – $25.00
Non- Chamber Member – $30.00

HUMAN RESOURCES & LABOR ISSUES

Review how to make your business more profitable by learning from your employees. Far too often, employees know how to improve processes and to make things more efficient. However, managers don’t always take the time to listen. Thomas will give businesses ideas of how they can improve the upward communication so those ideas can be discussed and implemented.

Instructor: THOMAS MARRON

Thursday, October 08, 2020
7:00 PM – 8:30 PM

Chamber Member or Veteran – $25.00
Non- Chamber Member – $30.00